![]() ![]() We share a strong leadership in design shown in strong and consistent growth in rtw, which accounts for almost half of Miu Miu sales.” While she could not provide a precise category breakdown by brand, as per company policy, Petruzzo said leather goods is “the second most important category after ready-to-wear and this will not change for Miu Miu. We are investing in this category because we believe in sustaining it as it is vital to our growth strategy,” Petruzzo explained. ![]() For the Prada Group, leather goods have always been central to business. “There is a renewed focus on the bags, and for us, it’s going back to the core. ![]() Most recently, she attended the Independent Spirit Awards wearing a floral dark gray dress by Miu Miu. Shifting the attention to another core category, on Thursday, the brand will unveil its first ad campaign dedicated to a statement bag, the Miu Wander, photographed by Tyrone Lebon and fronted by Sydney Sweeney, of “Euphoria” fame, who has often turned to the Italian brand for the red carpet. Prada is completely herself, it’s always been like that and now it’s just more visible.” She acknowledged that “the miniskirt and crop top have become standout fashion statements and went viral. Petruzzo noted that the spring 2022 collection “left an important mark it’s been extremely successful not only commercially but also in terms of engagement.” We want to be a brand that is balanced and resilient but also able to respond to these unspoken needs of this consumer of the future with an agility which is best in class.” “We are very strong with Gen Z and Millennials, and this allows us to show that we are a relevant brand because those are the consumers of the future. Armani, Prada, OTB Honored Lions Signs Hurley, Saks and Fouquet's ![]()
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